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Reynolds Wrap

Spot

Reynolds Wrap is an American icon. I bet you can't even think of another name brand aluminum foil. To celebrate its place at the "family dinner table," we created a spot that shows how much has changed since Reynolds Wrap was introduced, while it's quality hasn't.

To help the brand stand out while people thumbed through cooking magazines, we developed a colorful campaign to catch their attention. And with Recipe Roulette, a game we developed for Instagram Stories, we hacked the platform to get people over to the Reynolds Wrap website. 

 

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RW PIZZA.jpg

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RW HOLIDAY.jpg

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